The Future of Pharmacy: Well Bar
A Pop Up User Experience
Along with a team, I developed a future pharmacy concept based on user research. We held a survey, completed direct, interviews, intercept interviews, observational research, card sorting, prototyping, and a micro-pilot to collect pharmacy research, understand users and their needs, and test out pop up concepts.
Well Bar is a wellness pop-up shop that enables urban millennials seeking fun, personalized, and trustworthy wellness options to meet with a health specialist, sample flavors, and play to create a custom health mix, empowering them to remain healthy without pharmaceuticals.
Dollar Swim Club Start-Up
Dollar Swim Club was a new start-up. Our team worked with the founders to support the development of their business model, largely through the validation of product-market fit and distribution channels. We completed a number of surveys, interviews and observational research to create recommendations for their business model based on our findings, design criteria of the founders and hypothesis testing. We ended up recommending they focus on a new customer segment, and provided an implementation plan.
Travel Roulette Case Study
I identified a need for a new type of travel application based on user research. I then explored wireframes and user-tested to refine the app concept.
Problem
Difficult to find newer lesser-known travel destinations
Not easy to plan a trip with multiple locations
Methodology
Wireframes Suggested Solution
Usability Testing
Language
"I am curious what other means."
"I am unsure about what 'weather' means; Climate would be clearer."
Users had some confusion with some of the language used. I updated the language to reflect expectations better and provide clearer instructions.
Order
"It would be nice to choose what you sort by instead of filling out everything."
Some users noted that the order and list were not always important to the user, and leaving parts empty was important. Cost, weather, and activities were identified as the most important categories. I moved up these categories to reflect better needs and the ability to choose categories.
Navigation
"I would want it to go to a map first."
"I would like to see a map that has the suggested locations, and then a photo comes up for a specific place."
Many users connected with seeing a map and wanted to see a map earlier on in the app. The map was moved earlier in the journey to allow for exploration.